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LOGAN'S RUN MAKES
INDY
CAR RACING HISTORY
MARCH 14 - 20, 2002 • ST LOUIS
AMERICAN
BY ALVIN A REID - ST. LOUIS
AMERICAN CITY EDITOR |
Dr. Jim Logan is the driving
force behind Logan Racing and
his goal is to field the first African-American owned IRL team to compete in the
Indianapolis 500. His team became the first black-owned group to run at
the Texas Motor Speedway and in Other IRL events.
America's
Center - Dr Jim Logan has a dream, but he'll be the first to tell you it
is an expensive one. Logan, owner of Logan Racing is working on his goal
of being the first African-American owned Indy racing League team to compete in
the Indianapolis 500. With the Memorial Day Weekend classic nearing, Logan
faces long odd in getting his sleek, black Indy Car into the 2002 race,
however, he wants to compete during the current IRL season which lasts until
September.
"I am the first African American owner to enter a car at Indianapolis, but
because of the policies and some other things, we didn't get a chance to run
during qualifying. We never ran the car," Logan said during the World Of
Wheels Custom Auto Show held in St. Louis last week.
"We did run at Texas Motor Speedway in 2000, as the first African American
owned team." When his driver, Billy Roe, took the checkered flag in
qualifying for the Casino Magic 500, the St. Louis chiropractor became the first
African-American with sole ownership of a team to put a car in the field of an
Indy Racing event. This stretches back to the first Indianapolis 500 in 1911.
"I finally got a chance to qualify and make a race," said Logan as Roe
pulled off the racing surface. "Hopefully, this is a sign of things to come
in the future."
Logan's car is a 1999 Dallara / Oldsmobile / Firestone. It was assembled by a
crew headed by David Bleke, a former Formula 2000 driver who owns a shop in
Whiteland, Ind. The Oldsmobile engine was built by a new Chicago company, Indy
Engine Development, formed by Matt Bradford and Bill and Gary Dyers. Logan
competed in open-wheel racing as a car owned in USAC's Silver Bullet and Stoops
Freightliner Sprint Car Series. "And I was the first African-American owner
in that division," he said.
Among his drivers has been Indy Racing regular Donnie Beechler. Logan first
became involved in organized car racing when he raced his sons in quarter
midgets during the late 1970's in southern Illinois. He joined USAC in 1993 and
competed on a semi regular basis until this year, when he decided to join the
Indy racing Northern Light Series.
Logan's partners include Gateway Classic Cars of Fairmont City, Illinois, the
largest Classic Car Dealer in the Midwest specializing in classic, collector,
antique, exotic and race cars in a complete indoor showroom.
Logan has the automotive experience, the drivers, and the technical know-how to
produce a winning car, he explained. "The only things missing now are major
marketing partnerships. As the only African-American owner, I'd like to see
African-American owned businesses get behind us,' Logan said. "I think
people do not realize what a bargain being a sponsor is. The races are televised
worldwide, and up to 1 billion people watch some of them. You can't get that
kind of exposure. Advertisers pay $1 million for a 30 second spot during the
Super Bowl. When you compare that to our marketing opportunities you can see the
value."
The investment to advertise a product or business on Logan's car runs from
$10,000 to $125,000. If all the areas on the car were sold, it would be carrying
almost $500,000 in advertising. "Even at that cost, other teams have no
problems getting sponsors. I need for the African-American business community to
back us in the same way," he said.
Marketing partners will also be supporting urban education, according to Logan.
Logan Racing sponsors the "Race To Read" program, and the team is also
backing an "Exposure to Engineering" plan. "Our goal is to be
well financed, highly competitive, but we also want to give something back to
the community," Logan said. "we're making history, for No. 1. No. 2,
all of us like racing, we love racing. We're here doing what we really want to
do. To make history on top of it is just a bonus. We're trying to open up this
sport to people who haven't been here before, mechanics, technicians, engine
builders and also as fans. So I think this is going to be good for the sport in
the long run. Everything has to have a start and this is a good place to do
it."
Logan, an Air Force veteran says, "There is no other way to feel coming
from the lower classification of automobiles as far as racing is concerned, and
to be able to participate is just a privilege. And this is a privilege to be
involved with an organization such as this.
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