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Logan Racing
is owned by Dr. James Logan of St.
Louis, Missouri. Dr. Logan has been involved
in automotive racing for over 20 years. Dr. Logan started racing in the 1970’s
with quarter midget cars and has progressed
over time to team ownership of a U.S.A.C.
Silver Crown Division team. Dr. Logan
is now seeking marketing partnerships
to field developing drivers into the ranks of U.S.A.C., the IRL
and NASCAR!
The
IRL was created by Anton “Tony” George. Tony George owns the
Indianapolis Motor Speedway. In an effort to restore oval track
competition and to create an “open market” he began what is
currently the “Indy Racing League”. The concept of the “open
market” is important to racing organizations like Logan Racing
because it allows a lower cost for market entry. There are no
franchise fees in the Indy Racing League.
For
the marketing partner, television coverage of all Indy Racing
League events is provided. This coverage would translate into
significant exposure for the partner regardless of the special
nature of Logan Racing.
A
program designed to allow Logan Racing and major marketing
partners to give something back to the community is “Racing To
Read”. The program is designed to help fund the existing urban
reading programs that target youth. This is the first step in
Logan Racing’s “Exposure to Engineering” plan. A portion of
the revenue will fund the “Racing To Read”.
The
Goal of Logan Racing is to field a well-financed, highly
competitive Indy Racing League team that happens to be the first
African-American owned IRL team and that happens to fund urban
education.
We
are seeking marketing partners that will want all of the normal
benefits of race car sponsorship plus the added special benefit of
making history. I will call you in the next ten days to discuss
our marketing partnership program.
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