We all know how difficult it has been this year for many teams to
acquire the funding necessary to field a competitive race car - in
any auto racing series, let alone in the Indy Racing Northern
Light series. The smaller teams are constantly scrambling for the
all-important dollars necessary to keep them on the entry list for
the next race. Many of these promising teams and talented young
drivers don't always know when their next race will be. This is an
unfortunate fact of life in the Indy Racing League. But here is
how you can help:
The following is a press release from Logan Racing. As the Indy
Racing team puts their effort together for the 2001 IRNLS season,
they are offering individual fans and groups the opportunity to
have their name or group logo on their car!
Logan Racing
To Embark On Creative Method Of Sponsorship
Dr. Jim Logan's LOGAN RACING TEAM has earned great praise and
publicity from the media for being the first African-American
owned racing team in the Indy Racing Northern Light Series. In
2000, LOGAN RACING competed in only four of the IRNLS nine races
and still finished 28th in points. This was done without
sponsorship.
Marketing sources estimated a potential advertising value of $15
million for the Atlanta 2000 Race had a sponsor's logo been
prominently displayed on the race car.
LOGAN RACING does not necessarily seek minority owned or even
motor sports connected sponsors. Sponsors can be from a large
corporation with thousands of employees or hundreds of people able
to add a few dollars to the LOGAN RACING effort.
While
continuing the effort to attract corporate sponsorship, LOGAN
RACING is investigating other creative methods of attracting
sponsorship. In the spirit of grass roots sponsorship, LOGAN
RACING is offering individuals and groups the opportunity to
purchase Signature Decals with the signature of each individual or
logo of each group for display on their LOGAN RACING Car.
This offers the
fans a real opportunity to get involved.
Logan Racing
Sponsorship Will Help Your Company To:
Be a part of the
rich tradition of the Indy 500 and Indy racing league
Bring your
company to the forefront of the public through television,
print, radio, displays, race events, special promotions and
the internet.
Increase the
effectiveness of your trade show booths and other on site
promotions.
Enhance your
corporate image
Increase the
effectiveness of your advertising by using the racing theme
Increase your
product value through endorsements of your company
Increase your
customer loyalty
Enhance your
company's public perception
Build a team
spirit within your organization by attending local races
Represent Your
company through a racing spokesperson
Your logos will be
prominently displayed to guarantee you exposure on national
television and print media. You will also receive opportunities to
entertain your clients at trackside hospitality areas, arrange VIP
treatment for your special guests, and take your guests on private
tours of the pit areas. In addition, we can help you get creative
with television, radio and print advertising campaigns.
